Have you ever eaten a frozen pizza with an Italian? Of course you haven’t—frozen pizza is a mighty farewell to a longstanding Italian tradition. So, we created a packaging solution to warm Italians up to McCain.
this idea won The Hard Sell youngbloods creative competition, a free-to-enter creative competition for advertising students and juniors, judged by industry leaders.
this idea won The Hard Sell youngbloods creative competition, a free-to-enter creative competition for advertising students and juniors, judged by industry leaders.
![](https://cdn.myportfolio.com/e02bf23e-a78a-4919-8a74-71ed4f326ad9/e848cc10-b6c2-47f3-9c33-6454d2813b81_rw_600.png?h=52836d4d71ee7823c1df01c7f62bb847)
![](https://cdn.myportfolio.com/e02bf23e-a78a-4919-8a74-71ed4f326ad9/72f192d0-fd9d-476d-b403-9f531709eee1_rw_1200.png?h=6ada3d1e59aaab717e521d432d7d05b5)