Nestled between dishwasher-stained glassware and K-mart mugs, you’ll find a Guinness beer glass in every sharehouse. And that’s no surprise, as each year more than $100M worth of Guinness glasses are stolen.
But Because so many glasses go missing from pubs, Guinness needed to do something to curb illegal knicking. So, we decided to create a Guinness glass worth stealing and challenged Guinness drinkers to steal a glass made to be stolen.
